Blending strategic thinking
with striking design.

During my annual leave break in 2021 I decided to give my creativity a boost by giving myself a passion project. My aim was to create designs for a conceptual sister label named Daize for Loobie’s Story (brand I was working for at the time). Daize would be targeted at a younger demographic (18-30 years) than Loobie’s Story (30-50 years), but still maintain the same modern bohemian design aesthetic inspired by destinations around the globe.

Meet Daize’s first capsule – Alma Almante.

Alma Almante, meaning soul lovers, delves into the life of those chasing moments.

Inspired by the beauty of the Spanish Canary Islands it explores the bond between the sunseeker and the ocean, encapsulating the beauty of a daydream on a summer’s day. A natural, woody colour pallette with fresh, spicy highlight tones reflects the blend of Spanish and African influence in the islands; volcanic maroon, clay, sunset pink, cocoa, sky blue, and deep ocean blue. Floaty silhouettes that dance around the body, rippling like the sea. Playful, feminine ruffles, delicate drawstring bows, and flirty detailing. Pre-Fall 2023 takes us on a stroll through vintage woodlands.