Madly Sweetly is a wholesale womenswear brand offering refined yet relaxed casualwear for women aged 30–65+ in NZ and AU, with a focus on everyday pieces featuring unique design details. As a designer, I worked on print recolouring, seamless repeats, seasonal colour palettes, and lab dips. I also created technical sketches, tech packs, and design illustrations while coordinating with factories to ensure precision and quality.
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