Loobie’s Story is a wholesale womenswear brand catering to women aged 30–65+ in NZ and AU, known for its modern bohemian aesthetic. As a designer, I specialised in print recolouring, creating seamless repeats, curating seasonal colour palettes, and overseeing lab dips. I also developed technical sketches, tech packs, and design illustrations while liaising directly with factories to ensure quality production.
Copyright – all rights reserved to Loobie’s Story.